Vienna Shopping away from the mainstream

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Kitchen towels in style

Vienna Shopping with a New Yorker

We had decided to go shopping in Vienna outside of the mainstream. However, we did not expect this to turn out to be one of our favorite Vienna travel tips. As an occasional visitor to another city, however, you cannot find your way straight away, so we met with Lucie in the Holiday Inn Vienna City * arranged to meet. It's sympathy at first sight. Lucie is a petite, friendly New Yorker who has us Vienna shows from their perspective. She is Vienna's shopping guide and takes her guests to shops away from the city's main shopping streets. However, that does not mean that the shops there are uninteresting. On the contrary, we discover a lot of the unexpected.

Lucie's insider tip for shopping in Vienna

She recommends: “If you are looking for shopping opportunities in Vienna, I have an insider tip for you. Take a look at the small boutiques in the alleys away from the main streets. You can often find unique pieces there and get real bargains!”


Vienna shopping
Vienna shopping


Shopping in Vienna with Lucie's Vienna Shopping Tips

Lucie Lamster-Thury was a fashion stylist in New York City until love took her to Vienna. Everything was a little quieter here. Lucie first had to get used to life in Vienna. Here, the day is more leisurely compared to New York. After some walks through the various districts of Vienna, however, she quickly realized what shopping treasures were hidden in the neighborhoods off the main shopping streets.



She spoke to the shopkeepers and suggested that interested visitors be taken there. Many of them recognized their opportunity and have been working with Lucie since then. Therefore, she shows us at the extremely fun and varied Vienna shopping shops in Vienna's 5th district. Your Vienna shopping tips are very exciting. There is something for every taste. Fashion fans will find what they are looking for Culinary experts.


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No matter if you like to stand in the kitchen, and you are looking for equipment with taste. Or rather look for special ingredients for your next meal. Are you more interested in fashion? Lucie also has tips for this. And when it comes to making sure your table is nicely set for guests? Lucie knows where to find nice dishes. Shopping with her is great fun. Perhaps you will also find a suitable souvenir from your trip to Vienna that does not dust in the closet afterwards, but does useful services for you. We definitely discovered something during our shopping tour through Vienna's 5th district.

Lucie says: "If you want to go shopping in Vienna, you should definitely visit the small shops off the main shopping streets. There you will find individual and unique things that not everyone has.” She is right! Our shopping spree through Vienna leads us to exciting shops.



Delicacies from meadow, forest and garden
Delicacies from the meadow, forest and garden - one of Lucie's great Vienna shopping tips


Where shopping in Vienna is fun – Lucie recommends shopping in the 5th district

Our Vienna Shopping Tour starts with a visit to Henzl's harvest, where Getrude Henzl dies in spring, summer and Autumn collected fruits and vegetables processed. She dries and candies them. She also puts them in oil or vinegar. In any case, her inventive creations are imaginative, surprising, healthy and delicious. A great store for Gift for connoisseurs. Shopping in Vienna is fun.

Im instead garden Instead, unlike the name might suggest, it's about natural cosmetics. Toiletries, trendy accessories and scents from all over the world lure us into the store. This should appeal to beauty lovers.


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Kitchen accessories from Austria Vienna Shopping tips
Kitchen accessories from Austria, one of Lucie's Vienna shopping tips


The artup store particularly liked Lucie's Vienna shopping tips. There are wonderful products from Austria that range from fashion to accessories and souvenirs to tableware, living and gardening.

Vienna shopping shops for fashion fans

I'm not usually someone who likes to buy clothes. But in the shops that Lucie shows us, it's fun. No matter whether at Dorte merchant or gabarage upcycling we discover fashion made from high quality materials. In addition, there is a fresh design that reminds me in many ways of trendy fashion designers in New York. For me it's like a déjà vu and takes me back to the days when I wandered through New York's boutiques every few weeks. Under Lucie's Vienna Shopping Tips for Fashionistas we also find chic fashion from Austrian designers, which I also really like.


Fashion and more Vienna shopping tips for fashion lovers
Vienna shopping tips for fashion lovers and more

Shopping for fine things in Vienna

But there are not only fashion and delicious things in the 5. Vienna district. In the Porzellanmanufaktur fine things I could have spent hours. There we discover very tasty porcelain creations in pastel colors. In this shop I was particularly drawn to pulling out my wallet. It's a good thing that after our Vienna Shopping Tour with Lucie another appointment was waiting for us. So our wallet got stuck. But who knows? Maybe we will come back soon.


Fine things in the 5th district of Vienna Shopping tips from Lucie
Fine things in the 5th district - Vienna shopping tips from Lucie


Conclusion: Vienna Shopping with Lucie is fun

One thing is certain: we would never have discovered all these shops without Lucie. When shopping in Vienna with an insider, you will discover hidden treasures and insider tips away from the well-known shopping streets. Lucie put together an entertaining and varied Vienna shopping tour through the 5th district for us. We got to know the best Austrian designers as well as great accessories, home decor and more.

The way was like a leisurely walk, where we didn't cover long distances, but rather browsed extensively in nice shops. And if we finally get the urge to buy, Lucie gives us a small package with the business cards of the shops we've visited. So we can continue browsing in peace after the tour. And maybe take advantage of the big discounts she has negotiated for her guests at the shops. By the way: if you want to save money on your visit to Vienna and still want to see a lot, you should read this article about the Vienna Pass read.

If you want to enjoy shopping in Vienna with Lucie yourself, you can find it on their website Shopping with Lucie additional Information. She offers various group tours, but also arranges individual tours to interest by appointment. The group tours cost currently (06.02.2020) 35 € per person with six to eight people and last three hours.

Our very personal insider tips for shopping in Vienna

Away from the well-known shopping streets, such as Mariahilfer Strasse or the Kärntner Ring, there are undiscovered treasures to be found. Do you love antiques and vintage? Then the Naschmarkt, which is known for its Saturday flea market, is just right for you. Here you can find everything from old books and jewelery to vintage clothing.

Are you a fan of crafts? Then visit the Spittelberg. There are numerous small boutiques selling beautiful handmade jewelry and works of art. The charming area also invites you to take a leisurely stroll. For fashion-conscious people looking for sustainable clothing, the 7th district of Neubau is a top address. Many young designers have their shops here and offer unique pieces that are produced in small editions.

are you a bookworm Then you should not miss the Leporello bookstore. Here you will find a large selection of books by national and international authors. For gourmets we recommend the Brunnenmarkt in the 16th district. It is Vienna's longest street market selling fresh produce from local farmers. Here you will find everything for a perfect dinner.

And finally, if you feel like taking a little break from shopping, enjoy a traditional Viennese coffee in one of the city's numerous coffee houses. Vienna definitely has more to offer than just its well-known shopping streets.

Shops that only exist in Vienna

Let's start with the Augarten factory. It produces Viennese porcelain, which is known all over the world. Here you can watch the masters at work and purchase unique pieces. For sweets lovers, the Demel confectionery is a must. It is known for its cakes and confectionery. But not only that, the historical ambience is also worth a visit.

J. & L. Lobmeyr, a downtown glassware shop, has been offering exclusive and handcrafted crystalware since 1823. It has made a name for itself with its exquisite design and high-quality workmanship. The Lena Hoschek flagship store is an absolute highlight for fashion enthusiasts. The designer stands for feminine fashion with a touch of vintage and is valued internationally.

Another specialty is the Meinl am Graben, a luxury grocery store that offers a range of international delicacies. Whether fresh pastries, fine wines or exotic spices, here you will find everything your gourmet heart desires.

More shops that only exist in Vienna

At WIER, near Westbahnhof, you will find well-known brands and newcomers such as 24 Bottles and Johnny Urban. There are clothes, accessories, bottles and backpacks​1​. In the uppers and downers store you will discover high-quality vintage and second-hand items that will fill you with pleasure​​. Loretta Cosima impresses with its hand-printed shirts and bags, jewelery and a large selection of stationery. Each piece is hand-drawn unique​​.

Hannibal, with seven branches in Vienna, offers treasures from all over the world. There you will find unusual and trendy groceries as well as stylish ceramics from Bloomingville​. For an authentic Viennese souvenir, check out the Lichterloh RED36 watch, which is inspired by the design of the Viennese cube clock.


Shopping in Vienna with tasting

Make your shopping in Vienna an experience with a tasting of local specialties. Here it goes:

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Frequently asked questions about shopping in Vienna

Where is the best place to shop in Vienna?

In the old town of Vienna, the best places to shop are around Kärntner Strasse, Graben and Kohlmarkt. This is where most of the posh shops and jewelers are located. If you are looking for hip shops, Mariahilfer Strasse and the surrounding streets are the right place for shopping in Vienna.

Where is the largest shopping center in Vienna?

This is WIEN MITTE The Mall. With 60 brand shops and premium restaurants, it is the largest and most modern shopping center in Vienna. You can find it at Landstrasser Hauptstrasse 1B, 1030 Vienna.

How many shopping centers are there in Vienna?

In Austria's capital you will find more than 35 shopping centers for shopping in Vienna. A selection: Shopping City Süd, The Mall – Wien Mitte, Gerngross, Donau Zentrum, Hauptbahnhof – Bahnhof City, Westbahnhof – Bahnhof City, Designer Outlet Parndorf, Lugner City, The Columbus Center, Shopping Center Nord. Vienna Tourist Information has more information and a map of where these shopping centers are located in Vienna.

Are there also traditional markets in Vienna where you can buy local products?

Yes, there are several traditional markets in Vienna where you can buy local products. The Naschmarkt is particularly well-known and offers a wide range of fresh food, spices and delicacies. The Karmelitermarkt and Brunnenmarkt are other popular markets where you can discover regional specialties.

Are there certain shops in Vienna that are known for their handmade products?

Yes, in Vienna there is a lively handicraft culture and many shops that offer handmade products. Visit the "Österreichische Werkstätten" shop to discover high-quality handmade ceramics, jewelery and furniture.

Are there special shopping opportunities for fashion enthusiasts in Vienna?

Definitive! If you love fashion, you should visit the "Goldenes Quartier", an exclusive shopping area with international designer boutiques such as Chanel, Prada and Louis Vuitton. The department store "Steffl" also offers a variety of designer brands. In the side streets of Mariahilfer Straße you will also find many trendy fashion shops.

When are the best times for bargain hunting in Vienna?

The best times for bargain hunting in Vienna are the summer and winter sales. The summer sale usually starts in late June and the winter sale starts in January. At these times, many stores offer big discounts on their goods. It's also worth visiting the small boutiques during the off-season, as they often have special offers.

What other insider tip for Vienna shopping do you have?

Another hidden treasure is the "Naschmarkt". Away from the tourist hustle and bustle, you will find a variety of stands with fresh food, spices, exotic specialties and much more. Browse through the streets, try local delicacies and enjoy the diversity of the culinary world. The Naschmarkt is also a great place to shop for bargains at the vintage and second-hand shops lining the market.


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Source for Vienna shopping tips: own research on site. We would like to thank the Holiday Inn Vienna City for supporting this city tour. However, as always, our opinion remains our own.

Text: © Copyright Monika Fuchs and TravelWorldOnline
Photos: © Copyright Monika Fuchs and TravelWorldOnline

Vienna Shopping away from the mainstream

Monika Fuchs

Monika Fuchs and Petar Fuchs are the authors and publishers of the Slow Travel and Enjoyment travel blog TravelWorldOnline Traveller. You have been publishing this blog since 2005. TravelWorldOnline has been online since 2001. Your topics are Trips to Savor and wine tourism worldwide and Slow Travel. During her studies, Monika Fuchs spent some time in North America, where she traveled to the USA and Canada - sometimes together with Petar Fuchs - and spent a research year in British Columbia. This strengthened her thirst for knowledge, which she pursued for 6 years Adventure Guide for Rotel Tours and then for 11 years as Study tour guide for Studiosus Reisen tried to breastfeed all over the world. She constantly expanded her travel regions, but curiosity still gnawed at her: “What is beyond the horizon? What else is there to discover in this city? Which people are interesting here? What do you eat in this region?” These are the questions she is now trying to answer as a freelance travel journalist (her articles have appeared in DIE ZEIT, 360° Canada, 360° USA, etc.), among others. travel writer and travel blogger answers in many countries around the world. Petar Fuchs produces the videos on this blog as well as on YouTube. Monika Fuchs from TravelWorldOnline is below Germany's top 50 bloggers in 2021 Other Information about Monika and Petar Fuchs. Recommendations on LinkedIn from tourism experts Further recommendations from cooperation partners and tourism experts Professional experience Monika on LinkedIn

14 thoughts too "Vienna Shopping away from the mainstream"

  1. Hello Monika & Petar,
    I'm absolutely not a shopping guy but of course I'm always up for secret tips. I think it's great and exciting to explore places with a guide who knows what he's talking about. So I love to do food tours. I think there would be a lot of potential in Vienna as well.

    Best regards,

    1. Hello Jessica,

      yes, I think that there are also some good food tours in Vienna. But we did not make any of that yet.

      Best regards,

  2. That's what I call a very special shopping tour through Vienna! Such personal impressions of a city are always something very special. :)

    1. That's right, Anke. The more often we are in Vienna, the more ideas for new trips we bring home: D.

      Best regards,

  3. Something completely different and a great idea to offer a pure shopping trip.

    When I'm in a foreign city, shopping often overwhelms me. Either you're lucky enough to find those hidden little shops or you just miss out on a long search. How much time I could save on such a tour! And if I convert that into money, it's definitely worth it.

    Best regards,

    1. You're absolutely right, Daniela. We would never have found the shops we saw on this tour alone. Not even if we had searched, because from the outside one did not see them, which great offers hid themselves behind the inconspicuous facades. Since one is well advised with a tour led by locals.

      Best regards,

  4. Dear Monika, dear Petar,
    if Vienna had not already captivated me, at the latest last week it was done.
    The city a sea of ​​glittering lights, just beautiful.
    Since my experiences were quite different in Vienna than yours, I read the report with great excitement.
    Seeing, Vienna is definitely worth more than one, two or three trips :-)

    Nice to finally have met you again.

    Best regards,

    1. Dear Katja,

      I can only agree. We come from every Vienna trip with new ideas for the next home. That's what happened with the last one. Vienna offers the visitor an incredible amount. You can spend weeks there and have not seen everything yet.

      See you soon.

      Best regards,

  5. Vienna has really nice little shops that give a homey feeling. We found Vienna very wonderful. Your photos are really great. :)

    1. We also love Vienna very much, Lisa, and can not get enough of it. Our shopping tour through the 5. District was particularly exciting because we would never have gone alone in these stores. They look rather inconspicuous from the outside, but often harbor true treasures. The tour was so much fun.

      Best regards,

  6. Oh "fine things" I would probably have left with very full bags, that looks really nice. You saw great shops there, really a cool tour!

    Best regards,

    1. Dear Nicole,

      I felt the same way. I would have liked something from everyone. Thank God we had an appointment afterwards, so that it was not possible to take anything. But the pastel colors of the products were already very seductive. : D

      Best regards,

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